Cupid’s Undie Run Encourages Participants To “Bare” The Cold - Opportunity Detroit

Cupid’s Undie Run Encourages Participants to “Bare” the Cold

Get ready to bare it all as Cupid’s Undie Run returns to Detroit, Saturday, February 11 at The Fillmore.

Notorious for their unique display of attire, Undie runners strut their stuff in their bedroom’s best while running a “brief” (get it?) mile stretch.

Registration starts at $35 per runner, with limited space available. Registration cost goes up as more people join, so it’s best to register today.

The party starts at noon when doors to the Fillmore open wide to receive the scantily clad crowd. There will be an award ceremony at 1:00 p.m. for “best costume.”

Cupid’s Undie Run Encourages Participants to “Bare” the Cold - Opportunity Detroit

It’s off to the races at 2:00 p.m. as the runners storm the streets of Detroit dressed in their Valentine’s best. A route map of the race is featured on the Undie Run website.

After the race, DJ Prevue will be spinning some sick beats to beat the cold weather blues, while guests hang out on the third floor of the Fillmore, filled with free drink samples provided by Tito’s.

V.I.P. sections with open bars will be available for everyone who fundraises over $250. To learn more about fundraising, check out ways you can earn cool stuff while raising money for a great cause.

Cupid’s Undie Run Encourages Participants to “Bare” the Cold - Opportunity Detroit

There are a lot of different ways to get involved with Cupid’s Undie Run.

First, register for the event and bring your friends! For every friend you sign up for the run, you get $17 for Undie Run merchandise and your friend gets 17% off registration. Win-win!

Runners can also create their own fundraising page, so they can earn prizes like open bar, S’well bottles, a Patagonia jacket and more. To learn more about fundraising, check out the incentives page.

Runners can also create teams and get their friends to join in the fun. When registering, choose the “start a team” option. All team members must register individually, so tell your friends your team name and they can select it from the dropdown when they register.

Cupid’s Undie Run Encourages Participants to “Bare” the Cold - Opportunity Detroit

If you’re not a fan of the cold, you can simply donate to the run, benefitting The Children’s Tumor Foundation (CTF), the world’s largest non-government organization dedicated to ending Neurofibromatosis (NF).

NF affects one out of every 3,000 children born in the U.S. as a disease that can cause tumors, cancer, blindness, deafness and learning disabilities. CTF is critical in supporting children diagnosed with NF, as well as their family and friends.

Lastly, as the Cupid’s Undie Run is a 501(c)(3) non-profit organization, the race mainly runs (I’m on fire with puns) on volunteer support. Lend a hand at this amazing charity event by working packet pick-up, helping decorate the venue or working the course on race day. Sign up here, and a Cupid’s team member will reach out.

Cupid’s Undie Run Encourages Participants to “Bare” the Cold - Opportunity Detroit

This year, the Undie run anticipates 1,500 runners, aiming to raise $280,000 for CTF.

According to last year’s statistics, the 2016 Detroit race raised $233,000 for the foundation, with a national total of $3.5 million.

Dan Gilbert, chairman and founder of Rock Ventures and Quicken Loans, learned about the run in 2013. In an effort to support the race, Gilbert tweeted the Cupid’s run account in Cleveland, OH and Detroit, MI, promising to match funds between $500 and $1,000. This cause is near and dear to Gilbert’s heart as his oldest son, Nick, was born with NF.

Cupid’s Undie Run Encourages Participants to “Bare” the Cold - Opportunity Detroit

This Valentine’s week, skip the dinner date night and head to downtown Detroit for a charitable cause that calls over 40,000 runners in over 38 cities across the country every year.

And let’s be honest: when will you get the chance to run through the streets of Detroit in your underwear?

Just saying.

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