Bang! A construction worker slams a sledgehammer into a brick wall of 1400 Woodward Ave. and groundwork for The Shinola Hotel begins.
As the first hotel for Bedrock and Shinola, this early 20th-century retail building will host eight floors and 130 hotel rooms with occupancy expected in late 2018.
“Woodward Avenue continues to grow,” said Dan Gilbert founder and chairman of Rock Ventures and Quicken Loans. “We have the QLine coming here in a few months, we have high speed Rocket Fiber running all through downtown and midtown, and we’re always getting more here in Detroit.”
The companies seek to solve the ever-growing population of locals and visitors that pursue a central downtown hospitality experience.
“The hotel…will serve as a gathering place for our growing number of out-of-town visitors and Detroiters alike,” said Dan Mullen, executive VP of Bedrock.
Located on the historic Woodward Avenue, with a blossoming retail and restaurant presence, the hotel will welcome those who seek refuge after a night on the town.
“We want this to be downtown’s living room,” said Tom Lewand, the CEO of Shinola.
Combining the renowned craftsmanship of Shinola and the urban revitalization expertise of Bedrock, the project will provide a unique Detroit experience.
“Shinola, at its core, is about creating jobs, a commitment to craftsmanship and making things that last, whether that’s a watch or a hotel; it’s providing great experiences,” says Lewand.
The building features a 16,000-square-foot retail space projected for food and beverage purposes, with partners from Noho Hospitality of New York and Chef Andrew Carmellini.
Kraemer Design Group of Detroit and Gachot Studios of New York work as architecture and design for the project.
“This hotel project gives us a chance to create great jobs for Detroiters,” adds Lewand. “We’re bringing some of the best in the world when it comes to hospitality together with some of Detroit’s best talent and creating something that’s truly unique for this market.”
The hotel will be connected to an activated alleyway featuring food and a beer garden.
The hotel will offer small retail selections from Shinola, who has a brick and mortar location on 441 W Canfield St. in Midtown.
Information on hotel room pricing has yet to be released.
For information on the development process, check out the Shinola website where you can sign up for updates.