The lost city of gold is now a store filled with treasures in the city of opportunity.
El Dorado General Store is one of the newest storefronts in Detroit’s Corktown neighborhood. A carefully curated vintage store with a southwest flare, El Dorado has a little bit of everything; from one-of-a-kind pieces to handcrafted accessories, vintage clothing and unique household goods.
Owner Erin Gavle is originally from metro Detroit, but she ventured to New York after college to work in advertising. She had a good job making good money, but there was something missing. A life in advertising was not in the cards for her.
Gavle left the corporate world and moved to L.A., but even that wouldn’t last. This young, ambitious, free spirit decided she was going to start her own store back in her hometown. So she bought a van (lovingly named Betsy), and drove across the country stopping in different spots, finding pieces and trinkets to curate her shop.
With the holidays quickly approaching and Small Business Saturday just a few days away, this vintage shop should be on your list of places to go ASAP. El Dorado has unique gifts that people on your list didn’t even realize they needed!
Because El Dorado is a vintage store and most pieces are one of a kind, the inventory can change daily. Two things Gavle tries to keep stocked as much as possible are crystals and horseshoes. The crystals make for beautiful jewelry or great knickknacks on a shelf, and the horseshoes give your home or office space a rustic touch.
El Dorado is located at 1700 Michigan Ave. in Detroit, next to the former Tiger Stadium site. Store hours are Tuesday – Saturday from noon to 8 p.m., and Sundays from noon to 6 p.m.
The Corktown neighborhood is incredibly lively and the businesses within it are very supportive of each other, so they often host often special events. To stay up to date on El Dorado and what the Gavle’s doing, follow the store on Facebook and Instagram.