When it comes to supporting the regrowth and revitalization of our beloved city, the Nike Detroit Community Store has one thing to say: “Just Do It!”
Nike in the D
The Nike Detroit Community Store is located on the famous Woodward Avenue, established in the 1920s as one of the most active shopping districts in the nation. As the first paved road in America, iconic stores like Hudson’s thrived on this infamous road.
As part of the regrowth and revitalization of the city, new retail has emerged on Merchant’s Row such as Somerset Collection CityLoft, Moosejaw, and John Varvatos. We are pleased to welcome Nike as the newest Bedrock Real Estate tenant on Woodward Ave.
This store will bring more than foot traffic to our city; it stands as a reminder that Detroit is alive and thriving once more, ready to take back its place as a great city.
If you didn’t have a chance to check out the store opening, here’s an inside look along with upcoming city events the Nike Detroit Community Store will be hosting.
An Inside Look
At 8:30 a.m., there was already a line stretching the entire length of the building. People were waiting with anticipation, sporting their Nike gear. The first 200 customers received $10 off of their purchase.
It wasn’t long until you started spotting Nike employees, referred to as “athletes,” sporting their “Detroit 1701” shirts. Michigan State Basketball coach, Tom Izzo was there to help welcome the excited shoppers with his good friend Sparty, the Michigan State mascot.
As the symbolic ribbon was cut, and the doors flew open, you were immediately welcomed by excited “athletes” and a Detroit apparel section, front and center of the store. Lions, and Tigers, and Spartys oh my! Their selection was vast: displaying tees, tanks, and more.
As you continue through the store, you see more indicators of a Detroit vibe. The raw architecture of an exposed ceiling, metal pillars, and concrete floor echoed the industrial modernism of the city’s manufacturing heritage.
You walk to the left and you see the words “Detroit Never Stops” painted across a canvas of downtown scenery, forever a reminder of the preservation and perseverance of the city.
Just down the stairs, you enter the basement of the building where athletic apparel abounds. From running to training to basketball, Nike supplied a great selection of clothing and shoes for various athletic sports for men, women and kids.
Sales are going on every month, offering select apparel at 30% off, 2 for $25 tee shirts, and discounted athletic shoe prices.
You may have noticed the difference in the store name: Nike Detroit Community Store. To elaborate, the employees are doing much more than selling sneakers and t-shirts: they are partnering up with the Detroit community to spread the importance of activism and physical fitness.
Supporting volunteerism and volunteering hours, Nike’s community stores work with kids to “drive early, positive experiences with physical activity throughout the community,” according to the website.
When asked how having a store with athletic gear and resources available makes a difference to area residents and athletic programs, Coach Izzo said, “It’s going to do a lot for the city, what Dan Gilbert and Opportunity Detroit has done down here, has been incredible and now to bring in one of the best companies in the world to downtown Detroit, I think it’s going to help everybody. And the way they’ve hired, having all these people so close here, this IS a neighborhood store and that was the whole theory behind it and they’ve done an incredible job.”
Here at Opportunity Detroit, we believe in the revitalization of the city. This new store will not only bring new revenue and interest to the downtown area; it will bring a spirit of volunteer work and collaboration that will help the city thrive.
The “athletes” at the store have already started work with the community through the local Boys & Girls Club. Their biggest initiative is to encourage the youth in Detroit to get physically active, hosting flag football and basketball games.
Here are just a few of the events they are hosting in the upcoming weeks:
Mobile Nike Run Club
Friday, June 3 at 6:13 p.m.
Runners can register on the Nike + app and choose to run a 3k or 5k. The run will start at Cadillac Square and run along the riverfront. Pace from Nike will run with the group to keep everyone together.
Nike + Training Club
Friday, June 3 at 6:13 p.m.
During the time of the race, master trainers will hold a training club at the Cadillac Square basketball courts to lead motivational workouts.
Following these two events, there will be a Happy Hour at The Beach starting at 7:13 p.m.. Participants of these events will receive a drink ticket for a cocktail or beer.
Mobile Nike Run Club
Saturday, June 4 at 9:13 a.m.
Runners can register on the Nike + app and choose to run a 3k, 5k or 10k option.
Cadillac Square Basketball Courts Activation with Boys & Girls Club
Saturday, June 3 from Noon – 2:00 p.m.
Participating local high school kids will have the chance to play basketball and receive a free Nike t-shirt. From 2:00 p.m.- 5:00 p.m., the courts will be used for a three-point competition, skills, and drills. Nike will also have an area to try on footwear!
This two-story, 22,000 square foot attraction is promised to become a hot new destination. There’s no doubt the groundbreaking opening of the Nike store will continue to inspire other businesses to support our city by opening branches in Detroit.
Shoppers can visit Monday – Saturday 10 a.m.- 8 p.m. and Sunday from 10 a.m.- 6 p.m.