The sparkle and shine of the holiday season doesn’t stop in January – it only gets brighter, as the North American International Auto Show (NAIAS) returns to Detroit for its 27th year. The show is introduced in a wave of showings before making its public reveal on January 17, and we’re giving you a preview of all the excitement!
The Gallery: The eighth-annual exclusive event will be held January 10 at MGM Grand Detroit and will feature approximately $6 million worth of exotic, high performance and luxury cars in a salon setting. With Henry Ford Hospital as the fundraising partner this year, proceeds from the sale of 300 tickets will be given to the medical institution as it celebrates its 100th anniversary. With brands like Aston Martin, Bentley, Ferrari, Rolls-Royce and more, the event has resulted in over $10 million in vehicle sales. Besides feasting your eyes on beautiful cars, you can feast on creations prepared by celebrity chef Wolfgang Puck inside the Ignite Lounge. DJ Ryan Richards will be spinning while a runway fashion show features clothing and accessories for men and women provided by Neiman Marcus. Tickets are $1,000 per person, $900 of which is tax deductible.
Press Preview: Local, national and international press will converge on the Cobo Center January 12–13 to get an up-close look at the year’s hottest vehicles. Each brand will have 25 minutes to present their newest vehicle releases and latest innovations so consumers can read articles, watch videos and check out photo galleries from news outlets around the globe. NAIAS media credentials are required for this event.
Industry Preview: January 14–15 boasts a lineup of technology and innovation showcases, beginning with Ignition 2015 on Wednesday morning. This event is jointly held by the NAIAS and Crain’s Detroit Business. Detroit’s role in the startup world will be the focus as Matt Burns, senior editor of TechCrunch, hosts a startup fest where eight competitors will pitch their ideas, and the audience will pick the winners. The technology showcase will focus on the integration of technology and the automotive industry, and how that will impact connectivity and efficiency in the future. Connect with automotive professionals representing 2,000 companies and network with industry peers. Tickets are $95 and good for admittance once on either Wednesday or Thursday.
Inforum Breakfast: On January 15 from 7:30–9:30 a.m., Inforum, an organization designed to help women accelerate their careers through development, networking and research, will host their 13th annual NAIAS breakfast at the Detroit Marriott in the Renaissance Center. Dr. Werner Struth, a member of the Bosch Board of Management, will discuss the company’s role in enabling innovation between automotive and non-automotive sectors. He will be joined by Michelle Krebs, senior analyst for AutoTrader.com, Sheryl Connelly, global consumer trends and futuring manager for Ford Motor Company, and Suzanne Dickerson, director of international business development and marketing at Clemson University’s International Center for Automotive Research. Tickets are $40 for Inforum members, $55 for non-members and $25 for students.
Charity Preview: One of the most glamorous events in Detroit is the Charity Preview, which has raised more than $91 million for children’s charities in southeast Michigan since it was first held in 1976. The ribbon-cutting ceremony for this black-tie event will take place on the Atrium Stage at 5 p.m., the Charity Preview is from 6–9 p.m., and the Studio 25 after party will feature entertainment and hors d’oeuvres from 8:30 p.m.–1 a.m. The Steve Miller Band will perform hits such as “Fly Like an Eagle” and “Abracadabra” on the Atrium Stage at 9 p.m. Tickets are $400 per person, $390 of which is tax deductible. If you can’t make it in person, tune into WXYZ-TV Channel 7 for all the festivities, as it is the official broadcast partner of the NAIAS 2015 Charity Preview.
Public Show: The NAIAS is open to the public Saturday, January 17– Saturday, January 24 from 9 a.m.–10 p.m. (no admittance after 9 p.m.) and Sunday, January 25 from 9 a.m.–7 p.m. (no admittance after 6p.m.). Ticket prices are $13 for adults and $7 for seniors and kids age 7-12. Children under age 6 are free when accompanied by a parent or guardian. For more information or to order tickets, visit NAIAS.com or call Cobo Center’s ticket office at (888) 838-7500.
WXYZ-TV Channel 7 Family Day: Friday, January 23 is a special day designed for families to have great fun at Cobo Center during the NAIAS. Good Morning America’s Ginger Zee will sign autographs and take photos with guests from 3–7 p.m. Plus, you can enjoy Sesame Street Live performances, meet the Chevrolet Detroit Belle Isle Grand Prix drivers, and engage in interactive fun games with the Detroit Lions and the Detroit Pistons. During the event, held in the riverfront-facing atrium of the Cobo Center, you can meet WXYZ on-air personalities and listen to live entertainment, including a semi-unplugged set with 7 Action News anchor Stephen Clark, who will perform with Ferndale’s Tom Limbaugh and 7 Action News reporter, Andy Choi.
Cobo Center restaurants and concessions will be open, featuring a variety of food and drinks for purchase. Souvenirs and t-shirts will be available as well.
Don’t forget to bring your camera or smartphone. Pose by sleek vehicles and share your favorite moments via social media using #NAIAS and #OpportunityDetroit. If you are visiting Detroit for the first time or just want suggestions on the best places to eat, drink and visit while you’re in town, simply tweet any questions or comments to @OpportunityDET and you’ll get a reply from locals who know!
Time to find your dream car!