Take A Grand Tour Of The 2018 North American International Auto Show - Opportunity Detroit

Take a Grand Tour of the 2018 North American International Auto Show

Featured Image: Sean Peacock, Divine Child High School Southwest, Dearborn, MI

It may be cold outside, but Detroit will be heating up at Cobo Center for the 30th North American International Auto Show (NAIAS). As one of the most prestigious auto shows in the world, the Motor City is getting ready to showcase the latest vehicles, products, technology, innovation and industry leaders over the next two weeks.

We’ve got all the details you need – from the luxurious kickoff at the Gallery event to the last night of the public show on January 28. Throughout our guide, enjoy artwork from a few of the Michigan high school contest winners from the 30th annual poster contest. You can see the artwork of all 16 winners on display at the public show, January 20-28.

Buckle up, let’s get this grand tour in gear!

Take a Grand Tour of the 2018 North American International Auto Show - Opportunity Detroit

Marie Huber, Novi High School, Novi, MI

The Drive Home (Jan. 3-12): The 3rd annual 10-day vintage vehicle winter road rally kicked off in Boca Raton, FL on January 3. Driving through Alabama, South Carolina, North Carolina and Tennessee, this year’s convoy includes two modern vehicles to showcase innovation with the Triumph Thruxton and 2018 GMC Terrain making the trek to Cobo Center. You can follow the journey on social media using #drivehome.

The Gallery (Jan. 13): Billed as the official kick-off to the NAIAS, the 12th annual luxury automotive event is heading back to Cobo Center’s atrium, where guests will experience a nearly $10 million collection of vehicles from the most prestigious brands in the world. From 6:30 p.m. – 11:00 p.m., attendees will get up close and personal with vehicles from Aston Martin, Bentley, Ferrari, Rolls Royce and many others, while overlooking the Detroit River. Tickets are $250 and attendees must be 21+.

Press Preview (Jan. 14-16): While media credentials are required for this event, it’s worth noting that journalists from around the globe will be swarming Cobo Center, gaining access to vehicles and industry leaders to fill your local paper and favorite device with auto reviews and insights leading up to the public show. So.many.spoiler.alerts.

AutoMobili-D and FACE (Jan. 14-21): The second annual gathering of 180 international companies, organizations and thought leaders, will feature a 150,000 sq. ft. display about the future of transportation and mobility. Automakers, suppliers, tech startups, government organizations and universities will come together to discuss autonomous driving, make technology announcements and encourage mobility-focused initiatives. U.S. Secretary of Transportation, Elaine Chao, and Blackberry Executive Chairman and CEO, John Chen will both deliver keynote addresses.

Take a Grand Tour of the 2018 North American International Auto Show - Opportunity Detroit

Regan Lee, Bloomfield Hills High School, Bloomfield Hills, MI

Looking to find a job in a growing industry? The Michigan Economic Development Corporation and PlanetM are launching a new initiative called Future Automotive Career Exposition (FACE). Qualified candidates will have a chance to interact and interview with participating AutoMobili-D companies to fill positions during the first weekend of the public show Jan. 20-21, so bring your resume! View the list of participating employers and universities!

Industry Preview (Jan. 17-18): Network, share ideas and focus on future product and technology developments with nearly 40,000 automotive professionals and analysts representing over 2,200 companies from around the world. Tickets are $110 per person and can be used once either Wednesday (noon – 9:00 p.m.) or Thursday (7:00 a.m. – 9:00 p.m.).

Charity Preview (Jan. 19): Detroit’s most glamorous night of the year gives attendees a chance to see this year’s event before the public, all for a good cause. Proceeds from this black tie affair benefit a variety of children’s charities throughout Southeast Michigan, having raised more than $112 million since 1976. While the gala is held from 6:00 p.m. – 9:00 p.m., the fun doesn’t stop, as attendees can keep the party going at After 9, the official after-party at Cobo Center. Gourmet food and cocktails will be available for purchase and the Atrium stage will feature performances from Motown’s own, The Four Tops, as well as a returning favorite, Your Generation, from 9:00 p.m. – midnight.  Tickets for the entire evening are $400 per person ($390 of which is tax deductible).

Auto Show 5k (Jan. 20): The Michigan Fitness Foundation and NAIAS come together for the 5th annual race that awards all participants with a long sleeve technical tee and a finishers medal (a nice reward for running in Michigan winter weather!). The race starts at 8:30 a.m. at the DNR Outdoor Adventure Center (1801 Atwater St.). Awards will also be given to the top three masters male and female, and top three overall male and female winners. Register online until January 18 for $32.

Public Show (Jan. 20-28): Get up close and personal with the vehicles and technologies of today and tomorrow. From cars and trucks to SUVs and electric cars, this year’s show truly has something for everyone and every age. For added family fun, twice daily between 3:30 p.m. – 7:00 p.m., keep an eye out for a parade on the main show floor featuring special vehicles, local TV, radio and sports personalities as well as characters and props from the Parade Company!

Take a Grand Tour of the 2018 North American International Auto Show - Opportunity Detroit

Olivia Plochocki, Oakland Schools Technical Campus Northwest, Clarkston, MI

Two special family days/times worth noting:

  • WXYZ Family Day & Detroit Tigers Winter Caravan (Jan. 26): From 11:00 a.m. – 7:00 p.m., WXYZ Channel 7 is hosting Family Day in the Cobo Center Atrium with activities, celebrity appearances and more. That same day, Detroit Tigers fans can head over to the Chevrolet display around 2:45 p.m. to visit with their favorite players and the team’s mascot, PAWS!
  • Sensory Free Day (Jan. 28): Public show exhibits will be sensory free or extremely limited (reduced lights and sound) for visitors from 8:00 a.m. – 11:00 a.m. on Sunday.


Photo Contest (Jan. 20-29): Most everyone has a camera or a phone with them at the Auto Show to take photos of their favorite vehicles or moments from the event. Why not try to share your photos for a chance to win a great prize? Bose will award SoundSport wireless headphones valued at $150 in eight contest categories, so be sure to submit your photos via the form, by January 29 at 9:00 a.m., as voting ends on February 5 at 9:00 a.m.

Gather friends and family and head over to the North American International Auto Show to get a glimpse of today’s innovation and tomorrow’s mobility in the city that put the world on wheels!

Tickets can be purchased online for $14 for adults and $7 for seniors over age 65 and children 7-12 years old. Kids under age 6 are free with a parent or guardian.

Show us your photos by using #naias and tagging @OpportunityDet.

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